What publishing house is going to sell "quality" books for $2.99 or less? None of them are. They can't, they have too much overhead. We, the independent authors, are going to take over the publishing industry by 2020.
The following is what I think about and what motivates me to promote my Lunara series.
With the high quality of the self-publishing suites at Amazon, we have all of the tools needed to create the same book as a publishing house. eBooks, which overtook printed book this year, are so cheap and so convenient. The next generation of readers on their eReaders will propel eBook sales to over 80% of the market by 2020. That means that everyone will be searching for book collections on their kindles, nook, or iPads. They will be searching online or via eReader. Publishing houses, who can't lower prices due to overhead and margins (someone has to pay for the marketers, the editors, the coffee guy, and the CEO), are faced with an impossible task of competing with us, the indie author, who can provide interactive experiences with their readers through blogs, email, and twitter accounts (try getting Stephan King to reply to an email, whereas John Locke replies to everyone), and best of all, indie authors can provide a $.99 cent book like I do with my Lunara series and hundreds of other authors have low priced books too, Season Of The Harvest by Michael Hicks, The Concordances of the Red Serpent by William Meikle, and The Rings of Alathea by Dan Moore to name a few.
Apple started this trend for us. Apps are 99 cents (Angry birds, Scrabble, or Monopoly). Now, everyone expects their apps and eBooks to be 99 cents...the publishing houses can't do it. We can! As a group, indie authors have enough momentum to take over 75% of eBook sales by 2020. How can anyone expect to pay $7.99 for an eBook? So many are $.99. Are those books 8x better? Because our books aren't 8x worse. (Thanks John Locke for that perspective)
As Indie authors, we have an opportunity to setup a business plan for each of us that can propel us to the levels of one million eBooks sold. Customers will stop paying $7.99 for eBooks when they realize that a $.99 cent book is just as good or better. Now mind you, the readers will still spend the $7.99, but this time, they will purchase 8 eBooks from perhaps 8 different authors. That is how we get multiple "Million Sale" indie authors. We have an opportunity to overthrow the publishing houses and provide hundreds of "Million Sale" indie authors by 2020 or sooner. Right now, there are only a few (two?) one million sales indie authors, but by 2020, there will be hundreds because of the price point we can provide. Amazon will be forced to showcase our books in the best seller ranks and push the publishing houses down the list.
Another reason that Indie authors have a huge advantage, sampling downloads. With two clicks, you can have a sample of a $7.99 publishing house book and a $.99 Indie book, you can read both samples and pick the one to buy. All things being equal, I would purchase the $.99 book and so would 99% of the population. I know the quality that indie authors provide. I have read hundreds of them. We aren't hacks. We are WRITERS! We have the passion because we struggle for the love of our books.
I am just starting out in this world of promoting my Lunara series, but I can see the light at the end of the tunnel and I encourage everyone else to see it too. I know it sucks to see low sales or the disrespect from a publishing house that doesn't even reply. But this is our opportunity to take over an industry. A band of rebels against the empire. Stick with it! We are just beginning the eReader boom!
Visit kindle direct publishing (kdp.amazon.com) or many other suites to start publishing today!
Contact me at lunaraseries.com and I can help set up your word doc for eBook conversion. I have done a bunch.